People Counter Technology Review

Thinking that you need to count customers to your business, but not sure how or what device to use? Then this guide is for you.

Knowing how many customers come into your business and what time of day they are in your business is crucial information that any business should want to collect. Having customer count data can let business owners and managers manage their staff rosters effectively ensuring that they don’t lose money by over staffing and lose sales by understaffing.

Over the past few years, the technology around people counters has seem some big improvements, this guide aims to outline the options that are available and help business owners select a product that will best meet their needs and budget.

This short review looks at the following technology types:
• Infra-Red (IR) Beam & Laser beam
• Thermal Sensor Technology
• 2D, 3D & 4D people counters
• Video Analytics Software

This review doesn’t look at smart phone tracking devices, as these have significant issues distinguishing between a device that is inside and outside of a property.

You should be aware that you don’t necessarily need to purchase the software and hardware from the same provider, in some cases you can purchase the sensor from one company and then connect the sensor to a 3rd party cloud-platform for your data collection and reporting.

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